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Is the Super Bowl Halftime Show Old and Tired?

Coldplay at the superbowl

Coldplay

The Super Bowl Halftime Show

The halftime gig at the biggest sporting event nationally and maybe even the world is a big deal. Only the top acts have access to this rarified booking making it more of a popularity event like crowning the homecoming King and Queen on the homecoming court at the homecoming dance right before the homecoming game. That these megastars get top billing and promoted in tune with the event is not surprising. It’s America’s game and it’s America entertainment, just like we are used to seeing it, on a five-mile high Jumbotron, flashing lights, screaming fans and a shit-ton of hoopla. Actually, more like a fuck-ton of hoopla, they pour so much hoopla on that bad boy imma drown in that shit.

The fact that these shows are highly structured and intricately staged, clean and thoroughly homogenized and served to the lowest common denominator is not unforeseen. That’s just what we need to blast out to grandma and little Johnny, nothing shocking or challenging to upset the kids or old people.

And that they add copious amounts of backing tracks, enough vocal sweetener to give you diabetes and mostly lip sync that bitch is not unexpected either. It’s all part of the smoke and mirrors of the Big Entertainment Machine.

It’s a modern and updated version of Dick Clark’s American Bandstand, clean and wholesome, like a bowl of vanilla ice cream. Everybody likes vanilla right?

That’s not to say that it’s not well executed. It’s straight up badass in its ability to pull off the delivery. You’ve got Beyoncé busting moves with a gang of dancers; Bruno Mars channeling MC Hammer, and a relaxed and smiling Chris Martin of Coldplay who makes performing to millions of viewers look easy. And that’s not counting Lady Gaga nailing the opener.

It’s all part of the show and like the game, what a show it is. I can’t wait until next year when they get Snoop Dogg to do the toned down and spiffed up elevator version of “Gangsters Paradise”

 

4 comments

  1. Hannah Feeley 8 February, 2016 at 20:41 Reply

    Given that they have only 12 minutes to make it work and then you add “guest performers” I think they did a fantastic job. Did I notice a miss by Cold Play in the lyrics? Yes. But he was working to engage the people around the stage. Bruno Mars are impeccable and Beyonce did a great job and delivered the intended message of “Black Live Count” which by this day and age one would think would be known and recognized. Lady Gaga did an incredible of the National Anthem and the Military Choir was a joy to hear.

    • Terry Pelayo 19 February, 2016 at 12:14 Reply

      Hannah,
      They all definitely pulled it off, Chris Martin looked so relaxed singing to millions. Like a boss. Thanks for the comments.
      tp

  2. Bid 12 March, 2016 at 21:43 Reply

    It’s the safest 12 minutes on tv.
    Deliberately.
    So a pox on the programmers.
    (As you say, Tezza, mustn’t mustn’t mustn’t MUST NOT offend.)

    Give me a break.

    And not THAT kind of break.

    Just one risky, edgy act – even a single “what the actual Quokk?” MOMENT – in those 720 saccharine seconds would keep us all vibed for the second half.
    Up and itching for a fight.
    Ever heard of adrenaline, Mr Network?
    That’s big league sports, right?
    That’s entertainment.

    • Terry Pelayo 22 March, 2016 at 13:48 Reply

      Yep, sassy commentary from them down under dudes, ha ha, you got the American telly figured out, what the actual Qoukk? Thanks for the comment!
      tp

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